A Review of Crush It! A New Book By Gary Vaynerchuk – Episode 110By
So the Sopressata & Capicola Episode 109 would have run too long so I broke it into 2 episodes and this is the book review part continued from that episode. The book is Crush It! by Gary Vaynerchuk who is a leader in the social media, Internet marketing, web 2.0 and stuff(oh and a little joint called Wine Library). Again this book is geared to motivating people with a passion for a subject and helping them realize the ability to converse about that subject , share knowledge and ultimately cash in on the passion.
I look at this book a little differently I think than most- I see it as a great way for people who are a little older, like my wife(insert wink emoticon here) to get an idea as to what is really happening on the Internet today. Too many people I speak to from my age group understand Facebook from a social standpoint but then say to me I don’t get Twitter. Gary helps explain how to take all of these free tools and use them to your advantage. I think this is a great book for any parent to help them relate to what their kids are doing on the Internet and allow them as parents to be brought into the conversation their kids are having.
If you kids like to cook, create artwork, play sports, play chess or videogames- whatever it is they enjoy you can jump in and help them to create a blog, design it, add video, music pictures, written content, etc. What does this do exactly, well it helps your kids realize they can build a space for themselves and they are responsible for the content they put out. Lets face it if they spell and write like me everyone will think they are idiots, so it can help them to aspire to create better posts, well written and thoughtful entries.
Ok enough- If you don’t get Twitter or think the Internet is only for buying what is on QVC then get this book!